LUX Trade Show Management & Booth Design
LUX Trade Show Management & Booth DesignObjective: Design a new trade show booth and marketing materials to be used at larger tech trade shows and conferences.Solution: Designed a custom-made trade show booth that focused on LUX’s multiple lines of smart products. One section would be for the GEO line of smart thermostats, one section would be for the KONO line of smart thermostats and one section would be for the LUX Pro Services app. Each area of the booth could be swapped out with any other product line, making it easy to adapt to any trade show or audience. The back “wall” had a total of 18 smart thermostats mounted and connected to transformers so they could be used and tested by attendees throughout the day. Four smart hubs were also placed on shelves connected to the outside support beams. The center of the “wall” featured a large 10ft x 10 ft removable banner. The front of the booth featured two kiosks with four iPads attached to each. Each kiosk also had removable front panel art. I worked closely with the trade show booth supply company, Skyline, to come up with this custom design. In addition to designing the booth, I also designed the trifold that was passed out to attendees as well as a series of flash cards with talking points for our employees to use during the show. I also created all pre show flyers and email blasts as well as a pre show checklist to make sure all aspects of the show were taken care of in time..Outcome: We saw a large increase in booth traffic, it was easier for LUX employees to have more engaging conversations by using the product feature flash cards and the new design brought LUX up to a more competitive level with Ecobee, Nest and Honeywell.
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