LUX Paid Search, Display & Social Ad Management
LUX Paid Search, Display & Social Ad ManagementObjective: Bump sales through our own ecommerce store, bring people to the LUX website, gain brand recognition and increase social media followers.Solution: Design a series of ads that feature a different color thermostat faceplate with a lifestyle background. I created these ads with Photoshop by dropping the product into a stock background. These were then used throughout paid, remarketing and on social. I created a second series of ads that focused on the paintable thermostat faceplates. I did A/B testing with copy to see what performed the best. I also worked closely with the agency Metric Theory on strategy and implementation for Google AdWords and Bing Search.Outcome: Increased traffic to website, saw higher monthly sales on our ecommerce store, increased Facebook followers 5X and was recognized more widely by our retail partners like the Home Depot, who then partnered with us on a series of ads.
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